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Portfolio  //  2026
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PRANITI YADAV
Praniti
// Storyteller. Builder. Thinker.
Lead Experience Designer with 5 years of experience
at the intersection of AI, immersive tech & brand storytelling.
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Praniti Yadav
Lead Experience Designer

I operate at the intersection of human storytelling and real-world execution. My work is defined by a commitment to "controlling the pulse of tech" — synthesizing global brand visions into robust digital systems that feel intuitively human. Whether I am architecting social ecosystems from zero-to-one or vibe coding spatial prototypes with agentic AI, I move work from high-concept ambiguity to final, high-fidelity shipment.

Beyond the screen, I am a builder of tactile things — a fiber artist who finds rhythm in crochet and a collector of quiet moments in sun spots. I believe that the best technology is as intentional and warm as a handwritten napkin note, and I bring that same sense of craft and curiosity to everything I build.

AR / Spatial Generative AI Immersive Web Zero-to-one VibeCoding Brand Systems Interaction Design
Available for opportunities
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Praniti Yadav
praniti.design@gmail.com LinkedIn ↗
Available for full-time & freelance roles.
// Resume
Praniti Yadav
Lead Experience Designer
I design experience-led products and systems across web, AR, and emerging technology — leading work from early concept through shipped platforms, with a focus on interaction, scalability, and real-world constraints — while currently using vibe coding and Agentic AI to explore new models for design-engineering collaboration.
01 — Contacts
02 — Experience
Xtendr — Manager, CX
2022 — Present
  • Led end-to-end design of interactive and WebAR experience systems for global brands including Sprite, ITC Classmate, Britannia Pure Magic (Harry Potter), Lufthansa, Maruti Suzuki and more.
  • Owned experience direction from early concept through launch — shaping interaction logic, system structure, and visual direction.
  • Operated under tight timelines and real-world constraints, balancing creative ambition with technical feasibility.
  • Collaborated closely with engineering, production, and cross-functional teams to translate brand and product goals into shipped digital systems.
Bodice Studio — Digital Communications
2020 — 2022
  • Designed digital and visual experiences across web, social and retail, aligned with Bodice's minimalist and sustainability-led ethos.
  • Led creative strategy and execution for a digital art exhibit in collaboration with India Art Fair (IAF).
Freelance & Early Design Roles
2018 — 2020
  • Worked across photography, graphic design, and visual storytelling for studios including Banaras-E-Thaan, Studio Rudraksh, and Ardra.
03 — Education
MIT Institute of Design
B.Des in Fashion Communication  ·  2018 — 2022
04 — Skills
UI / UX
Interface design and product thinking for digital and AR experiences
AI & Creative Tools
Claude Code, Claude Design, Antigravity (VibeCoding), NanoBanana, Runway, Veo 3, 11Labs
Design & Motion
Photoshop, Illustrator, InDesign, After Effects
3D Visualisation
Blender, Clo 3D
Creative Strategy
Brand storytelling, Research-led design
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